Circl: Making a difference through use of material


ABN Amro recently released an article describing their ambitions for the circular economy. It covers the importance of the circular economy, including the ambition of the Dutch government resource agreement to have a 50% decrease of using primary resources by 2050.

Circular economy

In this modern society of over consumption, combined with a growth in world population, the pace in how we use non-renewable resources is concerning. This growing pile of waste is becoming an incentive to act upon this.

The circular economy seems to be the answer to this problem. It entails the process of re-using resources infinitely as well as leaving no trail of waste.

One industry that would seem to benefit the most of this concept is the building sector as it has been known to be a significant party in creating waste worldwide with an astonishing number of 40% of resources that is actually used in the process of building. This phenomenon incites that a lot of opportunities lie in the built and real estate sector


This ambition applies to a personal project executed by ABN Amro, under the name of Circl. Circl. is the pavilion situated next to the ABN Amro headquarters in Amsterdam. It has been developed entirely with previously used resources in combination with renewable resources.

Circl. has become the figurehead in circular building and has drawn visitors from all over the world. It is an example of Dutch circular design, a new export product which shows the Netherlands’ ambition of becoming circular. Moreover, Circl. shows how resource agreements initiated by the government can be achieved.


The full article (dutch) can be found on the ABN Amro website.

ABN Amro, 2019